Algorithmic control II: Hardware Platforms, Access Permissions and Ideologies of Control
This week we looked at algorithmic control and open vs closed software. Apple is a closed software and has total control over the platform, users and content. The brand perception and user experience is influenced and controlled by Apple. Android is an open software and provides open access to independent platforms, users and content. They rely on users taking responsibility for their independent choices unlike Apple. I decided to conduct a poll on my Instagram to show brand loyalty and how people’s opinions of a brand is completely influenced by the perception projected by the brand itself. I also decided to create a gif that related to both the topic and the results of the poll I conducted.